Position Overview:
The Marketing & Communications Specialist will play a crucial role in the growth of our insurance agency by being an important point of contact for marketing activities. The role requires strong communication and writing skills, as well as a solid grasp of both insurance and technology. The candidate will need to excel in crafting compelling written content and effectively conveying complex insurance concepts in an accessible manner.
Major Responsibilities:
Contribute towards the overall smooth flow of the Marketing Department by handling various operational and administration matters centered around, marketing, communication and public relations
Write compelling stories for our blog, trade publications and general marketing materials that position Robertson Ryan as a leader and an industry expert
Concept, write and send client email campaigns and administer Client Circle/Rocket Referrals software
Collect and analyze data/client lists for agents and agency projects and help source through other internal Applied Epic agency management system resources for list building purposes
Serve as lead and in-house resource for marketing technology, including Zywave and HR Workplace Services (HRWS). Maintain vendor relationships
Demonstrate, train and follow-up with select clients on Zywave and HRWS systems as requested by Agent Owners
Serve as a resource for agent sales prospecting (Zywave MiEdge, D&B, other)
Take lead on available content for Epic Proposals/Summary’s supplemental pages
Administer client mobile app/online portal for Personal Line
Work directly with agents on communication and help advise on effectively communicating with prospects and clients
Help on-board new agents with Marketing Department support and serve as an on-going resource to for their questions and growth strategies
Requirements:
Demonstrate 5+ years of corporate communications / writing experience
Attention to detail for copy writing/editing and overall corporate branding
Strong written and verbal communication skills
Experience working with complex software programs including email platforms
Strong customer service focus for internal-clients with a commitment to building long-term relationships
Growth mindset with dedication to professional development and continual learning
Self-driven and proactive approach for going the extra-mile
Insurance experience preferred, but not required
Willing to consider Hybrid or Remote candidates with the right experience
APPLY HERE:
Please send resume to: Melissa Stauber, HR Manager: mstauber@robertsonryan.com
Subject Line: Marketing & Communications Specialist. Please note salary requirements.
